by Joe De Sena | Mar 14, 2019 | Inspiration
People who know me understand that I have big goals and huge ambitions. I’m never done pushing to get the next win. My eyes are on the prize—as a business owner, as a fitness freak, and as a husband and father. But big wins—those massive moments of success—don’t...
by Joe De Sena | Jan 17, 2019 | Business, Fitness, Inspiration
I’ve always been honest about the initial Spartan launch—my team and I didn’t write an in-depth business plan or make assumptions about what the company would look like in a few weeks, months, or years. Instead, we just got to work. We put in long hours. We reached...
by Joe De Sena | Dec 21, 2018 | Inspiration
You probably think the holidays are a time for rest, relaxation, and indulgence. Maybe you’re planning to take a few days off from your workout routine, eat some Christmas cookies, and binge holiday movies on Amazon Prime. Forget it. Spartans don’t get soft during...
by Joe De Sena | Nov 15, 2018 | Inspiration
Want to know what’s better than a mass-produced participation trophy? Honest feedback about your performance. Nobody needs to hear cliches or generalities—“great job,” “nice effort,” “make some adjustments and get ‘em next time.” Statements like “you tried your best”...
by Joe De Sena | Oct 30, 2018 | Inspiration
The most successful people didn’t get to the top without a little adversity. Some of best entrepreneurs and business leaders—Bill Gates, Mark Cuban, Tony Robbins, Sheryl Sandberg—have just as many critics as they do fans. With success comes haters. Period. As the CEO...
by Joe De Sena | Oct 18, 2018 | Inspiration
I’ve always hated the saying, “There aren’t enough hours in the day.” Why? Because it’s bullshit. There are 24 of them, in fact. If you don’t have enough time to plow through your to-do list every day, you’re not managing your time. Don’t blame the clock—blame...
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