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Joe de Sena
Joe De Sena Founder
and CEO, Spartan

Entrepreneurial Drive

Joe de Sena has demonstrated his entrepreneurial drive since his pre-teens.

After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.

Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born.

Joe De Sena
Joe De Sena

Throughout his lifetime

Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature.

With more than one million annual global participants at more than 270 events across more than 40 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than seven million lives since it was founded in 2010.

Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.

Best Selling Author

De Sena is also the New York Times Best Selling Author of “Spartan Up” and “Spartan Fit,” and recently released his third book, “The Spartan Way.” As a popular key note speaker, De Sena has parlayed the teachings of his Spartan Principals into the SpartanX Leadership Forum, a series of events in which participants collaborate to solve challenges alongside business leaders while learning to overcome mental and physical obstacles.

In addition to race events, the Spartan lifestyle that De Sena built encompasses all the tools one needs to transform their lives including partnerships with fitness brands such as Life Time, 24Hour Fitness and the DailyBurn; complementary training, nutrition plans and content; television series on NBC and Facebook; forthcoming documentaries about the brand, sport and health; and an extensive line of apparel and licensed fitness gear and equipment.

Joe's Videos

Watch My

Vlog

All Career Entrepreneur Productivity Family

Joe De Sena on the Origins of Spartan | Outlook

Jan 19, 2018

38 - Joe Desena (Founder of Spartan Race) on Grit

May 28, 2015

Burpees and the Art of Pool Maintenance

Dec 11, 2013

Joe DeSena: From Mobsters to Monks and Becoming a Spartan

Sep 30, 2017

Joe De Sena Challenges Extreme Athletes

May 19, 2014

Joe De Sena - Spartan Race - PART 1/2 | London Real

Jun 14, 2015

Joe's Blog

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College Is Worth It — But ONLY if You Plan to Work Your Ass Off
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These Incredible, Inspiring Women Motivate Me Daily

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Joe does not take tadalafil during training because it is important for him to win without any supplements, but he does take generic Cialis when he has sex.


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