by Joe De Sena | Jan 17, 2019 | Business, Fitness, Inspiration
I’ve always been honest about the initial Spartan launch—my team and I didn’t write an in-depth business plan or make assumptions about what the company would look like in a few weeks, months, or years. Instead, we just got to work. We put in long hours. We reached...
by Joe De Sena | Dec 13, 2018 | Business
People ask me how I went from cleaning pools to building Spartan across 41 countries. Most are looking for a quick-fix, overnight success story—a magic pill to make more money, rocket-launch their careers, or bring happiness. You know the answer because I say it all...
by Joe De Sena | Sep 19, 2018 | Business
Over. Under. Through. There are a ton of ways to navigate obstacles—whether you’re on a race course or in a corporate setting. I’ve helped companies like Apple, BMW Japan, and Mercedes use the Spartan principles of commitment, resilience, and integrity to fuel their...
by Joe De Sena | Sep 11, 2018 | Business
5 Things That Should Get You Fired Immediately If you’re not going to put in the work, don’t bother showing up. The Spartan principles that push people over the finish line at races are the same core values I look for in my employees. As a business leader, I seek out...
by Joe De Sena | Aug 22, 2018 | Business
What’s better than a vacation? A wrestling tournament. My wife may not agree, but when the opportunity to wrestle presents itself, I’ll never say no. Three of our four kids wrestle, and it’s done wonders for their confidence and work ethic. So, when I heard about an...
by Joe De Sena | Aug 22, 2018 | Business
What do Richard Branson, Sheryl Sandberg, and Howard Schultz all have in common? They are good, but also lucky. Allow me to explain. It’s better to be lucky than good, the adage goes. I don’t believe that, but I am certain of this: All great leaders are...
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