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Practice. But Make it Deliberate.

Practice. But Make it Deliberate.

I’ve always been honest about the initial Spartan launch—my team and I didn’t write an in-depth business plan or make assumptions about what the company would look like in a few weeks, months, or years. Instead, we just got to work. We put in long hours. We reached...
10X Your Business Opportunities

10X Your Business Opportunities

People ask me how I went from cleaning pools to building Spartan across 41 countries. Most are looking for a quick-fix, overnight success story—a magic pill to make more money, rocket-launch their careers, or bring happiness. You know the answer because I say it all...
5 Things That Should Get You Fired Immediately

5 Things That Should Get You Fired Immediately

5 Things That Should Get You Fired Immediately If you’re not going to put in the work, don’t bother showing up. The Spartan principles that push people over the finish line at races are the same core values I look for in my employees. As a business leader, I seek out...
One Secret Great Leaders Are Hiding

One Secret Great Leaders Are Hiding

What do Richard Branson, Sheryl Sandberg, and Howard Schultz all have in common? They are good, but also lucky. Allow me to explain. It’s better to be lucky than good, the adage goes. I don’t believe that, but I am certain of this: All great leaders are...