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Time is money. Stop wasting it.

Time is money. Stop wasting it.

You’re on your fourth cup of coffee, head pounding from client emails, staring at your computer screen with tired eyes in the third meeting of the afternoon. Just another day at the office, right? I talk about ripping people off the couch, but I’m equally invested in...
Why it pays to have an audience

Why it pays to have an audience

We’ve all been there. You’re outside going for a quick 3 mile run and suddenly someone passes you and you start using their pace as yours. You keep following them, and the next thing you know, you’ve gone 10 miles further and still have to turn around to get back...
The Importance of Small Wins

The Importance of Small Wins

People who know me understand that I have big goals and huge ambitions. I’m never done pushing to get the next win. My eyes are on the prize—as a business owner, as a fitness freak, and as a husband and father.   But big wins—those massive moments of success—don’t...
Practice. But Make it Deliberate.

Practice. But Make it Deliberate.

I’ve always been honest about the initial Spartan launch—my team and I didn’t write an in-depth business plan or make assumptions about what the company would look like in a few weeks, months, or years. Instead, we just got to work. We put in long hours. We reached...
A Special Holiday Message from Joe De Sena

A Special Holiday Message from Joe De Sena

  You probably think the holidays are a time for rest, relaxation, and indulgence. Maybe you’re planning to take a few days off from your workout routine, eat some Christmas cookies, and binge holiday movies on Amazon Prime. Forget it. Spartans don’t get soft during...
5 Reasons Negative Feedback Can Be the Best Fuel

5 Reasons Negative Feedback Can Be the Best Fuel

Want to know what’s better than a mass-produced participation trophy? Honest feedback about your performance. Nobody needs to hear cliches or generalities—“great job,” “nice effort,” “make some adjustments and get ‘em next time.” Statements like “you tried your best”...

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