Home 2022 – Joe de Sena

Joe Builds
Unbreakable Humans.

He inspires to forego comfort, commit to courage, and conquer any challenge put in your path… and he’s on a mission to find the secrets to success in all aspects of life.

Meet Joe de Sena

Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born.

De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER.

A New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families, hit bookstores last October.

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My Vision

“To get 100 million people healthy and off the couch (only 93 million to go), get Obstacle Racing recognized as an Olympic Sport and to guide my kids to be badass, productive, and happy for when they are out on their own.”

About Joe

Joe has demonstrated his entrepreneurial drive since his pre-teens. From selling fireworks at age eight, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, and now the world’s fastest growing sports movement, De Sena is a living definition of the word entrepreneur
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The Farm

700 acres in the center of Vermont covered in mountain bike and hiking trails. Home of the infamous Death Race founded by Joe along with his General Store and its famous from the farm menu. Joe invites people from all over the world to come to the farm and work, play, team build, and train. It is no secret that its not exactly like hanging at the beach, but it has been known to reintroduce a person to themself.
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Podcasts

Joe travels the world chasing down the secrets to success in all aspects of life. He interviews successful athletes, authors, entrepreneurs, professors, monks, moms and adventurers who can shed light on what it takes to get to the top and stay there and shares what he learns.
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Team building with Joe

Joe’s commitment to helping companies and teams realize their full potential is a true passion of his, and it extends far beyond his new show, No Retreat: Business Bootcamp.

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