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Practice. But Make it Deliberate.
I’ve always been honest about the initial Spartan launch—my team and I didn’t write an in-depth business plan or make assumptions about what the company would look like in a few weeks, months, or years. Instead, we just got to work. We put in long hours. We reached...
A Special Holiday Message from Joe De Sena
You probably think the holidays are a time for rest, relaxation, and indulgence. Maybe you’re planning to take a few days off from your workout routine, eat some Christmas cookies, and binge holiday movies on Amazon Prime. Forget it. Spartans don’t get soft during...
10X Your Business Opportunities
People ask me how I went from cleaning pools to building Spartan across 41 countries. Most are looking for a quick-fix, overnight success story—a magic pill to make more money, rocket-launch their careers, or bring happiness. You know the answer because I say it all...
5 Reasons Negative Feedback Can Be the Best Fuel
Want to know what’s better than a mass-produced participation trophy? Honest feedback about your performance. Nobody needs to hear cliches or generalities—“great job,” “nice effort,” “make some adjustments and get ‘em next time.” Statements like “you tried your best”...
Do You Have Enough Haters to Succeed?
The most successful people didn’t get to the top without a little adversity. Some of best entrepreneurs and business leaders—Bill Gates, Mark Cuban, Tony Robbins, Sheryl Sandberg—have just as many critics as they do fans. With success comes haters. Period. As the CEO...
5 Reasons You’re Not Getting Shit Done
I’ve always hated the saying, “There aren’t enough hours in the day.” Why? Because it’s bullshit. There are 24 of them, in fact. If you don’t have enough time to plow through your to-do list every day, you’re not managing your time. Don’t blame the clock—blame...
