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The Importance of Small Wins

People who know me understand that I have big goals and huge ambitions. I’m never done pushing to get the next win. My eyes are on the prize—as a business owner, as a fitness freak, and as a husband and father.   But big wins—those massive moments of success—don’t...

Joe De Sena’s Daily Exercise Routine

I’m religious about my workout. Every morning I wake up around 4:45 a.m., drink a few room-temperature glasses of water, and get right to work on my 15 daily exercises. I do fifty reps minimum of each, but if you only start out at ten or twenty, that’s fine too. The...

Alternatives to Office Nap Rooms: 4 Healthier Options

Offices and work environments have evolved. Forget the fluorescent lighting, cubicles, and vending machines—things are different now.   Offices are more open, seating options are endless, and many modern workplaces have amenities like on-site gyms, a selection of...

Practice. But Make it Deliberate.

I’ve always been honest about the initial Spartan launch—my team and I didn’t write an in-depth business plan or make assumptions about what the company would look like in a few weeks, months, or years. Instead, we just got to work. We put in long hours. We reached...

A Special Holiday Message from Joe De Sena

  You probably think the holidays are a time for rest, relaxation, and indulgence. Maybe you’re planning to take a few days off from your workout routine, eat some Christmas cookies, and binge holiday movies on Amazon Prime. Forget it. Spartans don’t get soft during...

10X Your Business Opportunities

People ask me how I went from cleaning pools to building Spartan across 41 countries. Most are looking for a quick-fix, overnight success story—a magic pill to make more money, rocket-launch their careers, or bring happiness. You know the answer because I say it all...

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